The necessity of discrimation
First of all, in today's world, every medium must have a market. A market is a sign and a cause of the significance of
an art. The only option is patronage.
For a market to serve significance,quality, in an art it has to have special features. First, there must be demand
and then there must be pressure for discrimination. Not this one, not that one, I
like that one, I like that one better--- to watch the conversation around an art
that involves the values and interests of the culture.
The demand and the pressure of discrimination should not come from exactly the same place as it does
in any field; rarity is an issue. Otherwise, it would be the same as the beer can
collecting market. In the pure collecting market, the discrimination and the
demand are coming from the same place. The pressure for discrimination should
entail ideas, it should be critical.
At best, the pressure for discrimination
comes from slightly outrigger positions, voiced by people who regard the product
as symbol of values they care about as an oracle. The art that is in the
preeminently blessed state today in the world, is the movies. It has a colossal demand, and lively pressure for discrimination from many angles; it offers new
talents, new directions, new styles, and can even vacuum up critical points of
view.
From Godard to Tarantino, you have people who basically started as critics and became directors. This is the absolute pinnacle of an absolutely healthy market for a class of dominant art.
