But whose purposes does creativity, in turn, serve?

As publications and organizations like Fast Company, the Global Business Network, and The Innovation Network make clear,creativity is one of the hottest commodities these days in corporate culture.

Add to this new strategies in business management --
from learning organizations to scenario based planning.

For the "knowledge worker" of the burgeoning , risk and innovation, team work and cooperation, and a growing concern with the social dimension within which work unfolds have become paramount.