Parallels with the rhetoric and concerns of contemporary art can be uncanny.
As Martha Wilson's "Creativity Seminars" indicates, the convergence of corporate and creative cultures raises both high hopes and deep fears that revolve around the question:
who is using whom?
Here, too, it seems that turning back the trend is not an option. This convergence is being broached from both sides.
The uncertain futures of art and business meet at the messy molecular level of everyday practices and infrastructures, where urgency and indeterminacy are everywhere increasingly evident and improvisation appears to be the only plan in town.